April 3, 2023
Digital Marketing Program 2023
Currently, we’re searching for game-changing tech solutions that solve the following business needs. If we see potential to collaborate, we'll reach out to schedule an exploratory session. We look forward to welcoming you in the next cycle of pilot programs!
Kick off target date: Q3 2023
Location: Virtual
Details: Each company will have an owner within each business unit as project management support from PepsiCo Labs
Briefing Pack:
For a fuller deep-dive into our focus areas, please find our briefing pack:
Cultural Interceptions
Strategically insert PepsiCo brands into tech-enabled emerging channels relevant to consumers today, such as gaming, live events, and influencer marketing.
Future-Forward Personalized Creative Development
Infuse attributes of our audience to dynamically automate the creative development process.