Together, Vidsy and PepsiCo are creating effective digital video assets on a global scale.
Partnering with PepsiCo has allowed us to learn and grow faster. The close collaboration and support provided has helped us to continually innovate our technology and build a pioneering video production solution for global brands.
Year founded
2015Headquarters
London & New YorkFOUNDER
Gerard KeeleyWebsite
vidsy.coTech Focus Area
MarketingWHAT IS THE TECHNOLOGY INNOVATION?
Vidsy combines the power of creators, technology, creativity and AI into a scalable video production solution for marketers to create effective video ads, easily and efficiently across digital.
HOW DID WE TEST THE TECHNOLOGY?
We collaborated with Vidsy to launch brand pilots to test their video production solution. Within months Vidsy had been tested across multiple brands and regions with great success. Vidsy was then integrated into PepsiCo processes to provide a seamless and scalable way for brands to create digital video assets.
HOW DID WE IMPACT THE BUSINESS?
Vidsy has scaled globally across PepsiCo, working with over 45 brands. They have helped increase the productivity and efficiency of PepsiCo marketers while also increasing creative excellence and quality by meeting 100% Brilliant Basics across every digital video asset created.